Corporate photography for annual reports, Pr or corporate brochures requires a photographer with extensive experience and resourcefulness. Unlike the studio product or portrait photographer, in which the environment is controlled and predictable, the scenario is extremely different for the annual report or corporate photographer who is always focusing on location under unpredictable and unforeseen circumstances. The Corporate photographer must be an expert of executive portraiture, industrial photography, architectural photography, product photography as well as aerial photography because each one of these special areas of practice is going to be required. One never knows what’s going to be demanded in the “day within the life” of a corporate photographer, however the “focus” must always function as the same; namely to market the image of the company within the most positive and efficient way.
Corporate photography is mostly about people contributing to selling trust! People leading, people working, people communicating – along with the environment that they work, whether it’s within the executive boardroom, a factory setting or in a hi-tech lab; the story is definitely concerning the people who make the product or who are supplying the service. Regardless of what the organization produces or even the service it sells, people are what make it happen and individuals would be the consumers from the specific service or product that they’re marketing – which is generally, within an already crowded and competitive market. Therefore, it stands to reason, that the good corporate photographer will have good “people skills.” Professional models are hardly ever used in annual report photography or corporate brochures, because the companies need to be honest in portraying their very own people, therefore, the photographer must be excellent at making his subject comfortable in order to portray a pleasing and sincere appearance, which usually means talking – talking about what they do; their family; the things they enjoy, sports – whatever seems to create a connection. This is a skill that can be developed; I am not an extroverted person by any means, however, with regards to “show time” I’ve found myself doing a large amount of talking. Another tip would be to shoot a lot – making subtle variations in their pose; paying particular attention to the head and nose with regards to the background, even while instilling their confidence that they’re looking and doing great.
Resourcefulness is another critical quality for industrial and company photography. Resourcefulness means the ability to result in the proverbial “sow’s ear right into a silk purse.” When it comes to an eco portrait for instance, work setting will likely be uninteresting, so a careful selection for the backdrop must be found. It might be at work, it might be by a window or staircase, and it will maintain the factory or in an outside facility. Whether it’s an eco portrait, the portrait should have type of statement concerning the company and also the environment must work to that end if possible. Regardless, the backdrop should be aesthetically pleasing and simple, so they won’t divert attention away from the subject photographed. I have often found myself inside a colorless, clinically sterile lab but having to make a portrait that is compelling and can highlight the subject and also the environment. In this instance, composition is crucial so that it is both dynamic though not distracting; and lighting is the key to making a mundane environment sing with color and contrast. When there is no color within the scene and color would enhance the photograph, the corporate photographer can put colored filters within the light heads to judiciously create only the color effect that is desired. A different way to introduce color in to the scene is by allowing different colored light sources go to their natural uncorrected color; i.e. fluorescents will go green, tungsten lights goes very warm – even orange; daylight, if the scene is balanced to tungsten, the sunshine goes very blue. The economic or corporate photographer will become familiar with to take what is given and use it.
Resourcefulness also means never quitting or accepting “no” before the “fat lady sings,” There might be times when someone states that something can’t be done. I see that being an invitation to understand more about every possible strategies by which to get it done – assuming obviously that it’s important to the caliber of the photograph or in completing a job. Often times a shoot schedule may necessitate that it’s “now or never.” You can now just accept the simple “no” however your client is going to be much happier if you can somehow still make it happen. I have been in situations that seemed impossible, but with persistence, optimism and in some cases a nearly obstinate sense of will power, still it happened!
In conclusion, the Brisbane Corporate Photography must be diverse in the photography genre, and for that, extensive experience is paramount. He/she is really a master of the technical aspects of his craft, particularly with regards to lighting. He has the ability to communicate and reach people in order to make them feel comfortable in front of the camera and he is a resourceful artist, a facilitator; a negotiator, an optimist.
Critical seeing and creativity is the hallmark of an experienced corporate or industrial photographer, because this kind of location photography requires someone to quickly adapt to unforeseen and uncontrollable circumstances. Finally, the organization photographer never says “no” until all possible means have been persistently proven. Corporate photography is about creating strong visual photographs which will sell his client’s brand – whatever it takes!